Prompt Example: Copywriting for Different Purposes

Improved Prompts:

  1. Urgent Need:

    “Craft a [type of text] that directly addresses the specific needs and pain points of my [ideal customer persona]. Urge them to take [desired action] immediately by leveraging a compelling offer and a strong, time-sensitive call-to-action. Ensure the urgency is palpable and aligned with their current challenges.”

  2. Value Showcase:

    “Create a [type of text] that effectively showcases the unique value and benefits of my [product/service] to [ideal customer persona]. Incorporate elements of social proof, such as testimonials or case studies, to establish credibility and persuade them to take [desired action] with confidence.”

  3. Features & Benefits:

    “Write a [type of text] that clearly outlines the key features and advantages of my [product/service] tailored to [ideal customer persona]. Conclude with a compelling call-to-action that encourages immediate purchase, emphasizing the direct benefits they will receive.”

  4. Emotional Appeal:

    “Develop a [type of text] that evokes [specific emotion] in my [ideal customer persona] regarding my [product/service]. Use emotional triggers to prompt them to take [desired action] with a heightened sense of urgency, ensuring the message resonates on a personal level.”

  5. Trust Building:

    “Compose a [type of text] that builds trust and credibility with my [ideal customer persona] by featuring genuine success stories and testimonials from previous customers who have benefited from my [product/service]. Highlight how these experiences can be replicated for the reader.”

  6. Objection Handling:

    “Generate a [type of text] that anticipates and addresses potential objections or concerns my [ideal customer persona] may have about my [product/service]. Provide clear, reassuring responses that build confidence and lead them to take [desired action] without hesitation.”

  7. Unique Selling Points:

    “Formulate a [type of text] that highlights the unique features and benefits of my [product/service] specific to [ideal customer persona]. Use compelling language to articulate a strong value proposition that drives them to make a purchase.”

  8. Storytelling:

    “Construct a [type of text] that tells a captivating story about my [product/service], illustrating how it has helped [ideal customer persona] achieve their [goal]. Ensure the narrative is engaging and relatable, connecting with the reader on a personal level.”

  9. Attention Grabber:

    “Design a [type of text] that captures the attention of my [ideal customer persona] with a strong headline and an intriguing hook. Follow up with persuasive language and compelling evidence that encourages them to take [desired action].”

  10. Pain Points:

    “Produce a [type of text] that identifies and directly addresses the pain points and needs of my [ideal customer persona]. Demonstrate how my [product/service] provides the perfect solution they have been seeking, with a clear and actionable next step.”

  11. Clear & Concise:

    “Draft a [type of text] that explains the features and benefits of my [product/service] to [ideal customer persona] in a clear and concise manner. Lead them towards a purchase with a strong, persuasive call-to-action that is easy to follow.”

Adapted from examples provided by ChatGPTMastery

Miguel Guhlin @mguhlin